elizabeth martinez


Rebranding for Family Sunday, a monthly event held at Mingei International Museum. Vector illustrations based off material were created as a way for children to connect better to the objects exhibited.

cute vector illustration animated identity pattern alphabet


Art Director: Alexis O'Banion

Contributor: Emily Hall

Category: Event Branding, Vector Illustration


To create a new identity for Mingei International Museum’s monthly Family Sunday event with updated vector illustrations, as well as making the treasure map more transportable and enjoyable to complete.

A new name for the event "Domingei", a play on the Spanish word "domingo" (Sunday) and Mingei. It can be read as "Do Mingei" as well as "Domingei" to appeal to English and Spanish speaking families. Replacing outdated illustrations with new creatures that are reminiscent of objects and materials used in the Museum’s collection. Finding a new legible typeface to replace the previous identity and creating a system for the question/answer layout on the treasure map. Additionally, making the treasure map foldable in quarters instead of a giant sheet for children to easily carry as they trek through the museum.

progress, domingei
character art creatures textile jewelry bead wood fun cute children domingei colorful bright vibrant
vector illustration domingei mingei museum character art illustrator colorful bright vibrant poster design
treasure map, front
treasure map, back

The previous treasure map design was originally a long sheet of 11x17" paper. Treasure map was redone to be folded into quarters for children to easily carry as they go through the museum. 

Emily worked on the logo and the treasure map's design while I created the illustrations (creatures and patterns) and color palette.

back of frequent family pass, domingei
serpent coloring sheet vector illustration art of the americas pre-columbian art pacific standard time: LA/LA mingei international museum
shirt, domingei