Category: Branding, Ceramics
Art Director: Elizabeth Martinez
To create an identity for Jessica Van Ruiten. Jessica is the maker and creator behind Redfern Studios and a dear friend of mine. She is a San Diego based artist with an emphasis in ceramics and sculpture; her functional ceramics work is playful, quirky, and colorful. Geometric lines, varying shades of color, and circles are a constant theme in her work. The sculptural pieces she creates using found metal and clay give off an industrial feel, a juxtaposition to her functional work. The identity is meant to kickstart her online prescence.
I wanted to make a mark that alluded to Jessica’s body of work. Whether she is creating functional ceramic pieces or expanding her sculptural practice, you can always spot these ubiquitous circles—its her trademark. Jessica’s final mark is a growing “tree” of circles increasing in size. Business cards, letterhead, and a site were made.