25 MILLION STITCHES
25 Million Stitches is an exhibition on view until October 2023, I was tasked with creating the exhibition identity and accompanying print collateral (title wall panel, map infographics, and visitor engagement cards). Exhibition info taken from our website:
In this exhibition, guest curator and fiber artist Jennifer Kim Sohn looks for a way to make the unfathomable figure of refugees around our world more tangible by marking a displaced person with panels of hand-sewn stitches.
When I was designing the identity, I wanted it to feel similar to the panels in the exhibition. I really loved these 2 panel details pictured above, especially the movement of the lines that created these abstract shapes as it became more dense. I also liked the idea of creating negative space for shapes like the picture on the right.
Below is the identity and if you look at just the indigo stitched line, its meant to move your eye from the right all the way back around the numbers ‘25’.
E-blast header to promote 25 Million Stitches.
Front of 25 Million Stitches postcard invitation
Back of 25 Million Stitches postcard invitation
My postcard invitation was unfortunately rained on, but we opted to use a dimensional clear coat on all the stitched lines for our members to have something more tactile in the mail and to replicate the idea of touching a stitch.
Map panels + the exhibition identity in vinyl
25 million stitches are spread across 2,000 panels. The most unique thing about this exhibit is that it doesn’t have any labels. Instead of labels, there are map infographics dealing with where the stitchers are from as well as panels where the stitchers are named (the white panels pictured above, to the left).
We had also designed visitor engagement cards with different prompts thought up by the Education department.