MEMBERSHIP
Membership branding, Mingei International Museum.
Art Director: Patricia Cué
Photographer: Ron Kerner
Category: Branding, Print Collateral, Vector Illustration
MEMBERSHIP
Mingei rebranded in 2019 with an updated logo, this also meant rethinking our design approach to the different departments within the Museum. From 2020 to the present, I’ve handled the majority of the design for our membership and education departments, below are some of the projects I’ve done over the past 5 years.
THANK YOU POSTCARDS
Mingei’s membership branding takes inspiration from the quilt below. Mingei is a museum first and foremost and I genuinely love the art from our collection; anytime I can relate the design back to our collection, I do.
The quilt itself is modular and uses symbols that translate well into icons, so I wanted to create a system for that. A system that is reliant on a grid, yet can be broken to accommodate image or text depending on our needs. One of the first instances I used this system was in these postcards featured below.
BROCHURE
This brochure lives on our reception desk! When you open it, you can see our membership chart that shows what the different levels of membership offer. The last page is perforated for prospective visitors to fill in the form on the go (if they’d like).
DIRECT MAILERS
A direct mailer sent out in 2025 that had a perforated postcard for members to send to friends, along with a return slip for them to mail back to the Museum. This mailed out in a #10 envelope with a #9 envelope for those who wished to fill and send the return slip back! The most difficult part of this mailer was fixing the dimensions to fit both a #9 and a #10 envelope.
A square self-mailer that was sent to prospective members in 2022. We wanted to show what a '“Day at Mingei” looks like; whether that be grabbing a quick bite at the CRAFT CAFÉ, browsing Shop Mingei, or heading up to the gallery and taking a peek at the terraces. Additionally, we promoted our upcoming exhibits and had perforated coupons to both the store and restaurant as an incentive.
A direct mail campaign that was sent out in 2021 for active supporters of the Museum, the goal was to alert them of new membership rates ahead of the reopening.
