Art Director: Patricia Cué
Photographer: Ron Kerner
Category: Branding, Print Collateral, Vector Illustration
MEMBERSHIP
Mingei rebranded in 2019 with an updated logo, this also meant rethinking our design approach to the different departments within the Museum. From 2020 to the present, I’ve handled the majority of the design for our membership and education departments, below are some of the projects I’ve done over the past 3 years.
THANK YOU POSTCARDS
Mingei’s membership branding takes inspiration from the quilt below. Mingei is a museum first and foremost and I genuinely love the art from our collection; anytime I can relate the design back to our collection, I do.
The quilt itself is modular and uses symbols that translate well into icons, so I wanted to create a system for that. A system that is reliant on a grid, yet can be broken to accommodate image or text depending on our needs. One of the first instances I used this system was in these postcards featured below.
BROCHURE
This brochure lives on our reception desk! When you open it, you can see our membership chart that shows what the different levels of membership offer. The last page is perforated for prospective visitors to fill in the form on the go (if they’d like).
DIRECT MAILERS
A direct mail campaign that was sent out for active supporters of the Museum, the goal was to alert them of new membership rates ahead of the reopening.
A square self-mailer that was sent to prospective members. We wanted to show what a '“Day at Mingei” looks like; whether that be grabbing a quick bite at the café and shopping at the store or heading up onto the gallery and taking a peek at the terraces. Additionally, we promoted our upcoming exhibit at the time and had perforated coupons to both the store and restaurant as an incentive.
