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UNICORN & CASTLE

 

Art Director: Jen Marcum

Category: Vector Illustration

unicorn & castle

Objective
To create two scented stationery products (Sticker Book + Water Magic) that visually convey a story about a princess and her pet unicorn.

Solution
The sticker book depicts different rooms inside the castle with Princess Lila and her pet unicorn Sorbet. Despite certain areas of the sticker book having a place-marker for the stickers, I wanted children to still have creative freedom. There are scenes where children can dress up Princess Lila with an array of dresses and crowns along with additional stickers they can add as they see fit.

Water Magic comes with a refillable water brush that children use to unveil a colored scene. When the water dries, the scene reverts to being black and white outlines so children can use the product over and over again. The Unicorn Water Magic introduces three additional friends (Emerald, Topaz, and Rust) to the existing duo.


 

hover over us to uncover the scene !

The scene below is a dress-up scene where children can choose which dress Princess Lila should wear. They have the choice of leaving her as is or peeling off any of the other 4 dresses to transform her look !

 
 
 

unicorn & castle, scentco 2019
unicorn & castle, scentco 2019
 

hover over us to see some magic !

The refillable water brush that comes with Water Magic is used to unveil a colored scene. When the water dries out, the scene turns back to black and white so it can be done over and over again.