Mexican folk art pop-up
Objective
To assist in creating an identity for Mingei International Museum’s Mexican Folk Art Pop-up exhibition.
Solution
I referenced a skull from our collection (an object separate from the exhibition itself) and used its patterning as inspiration for the illustrative aspect of the identity. Hierarchy and proportion are my biggest vices when it comes to vectors and my earliest explorations showcased that. Alexis, my creative director, suggested implementing a grid and having the line-work itself build up to a point rather than making everything look equal. After (painstakingly) fixing up all the anchor points and moving around the lines accordingly to the grid (and Alexis implementing the text), our identity was complete.
The skull used as inspiration for the identity. My line-work isn’t as organic as what is pictured, but I tried to implement elements from the petals, leaves, and flourishes seen throughout the object into the identity.
The finalized vector illustration ended up becoming a mixture of the two pictured above. Color palette taken from the left and the structure of the line-work is taken from the right.
It might be a little hard to tell at first glance, but this finalized illustration’s space (between the lines) is much more tightened up than the one pictured above.
My part of the identity was finished up after this and my creative director fixed up the type!
