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elizabeth martinez
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MIGHTY YELLOW

 

Category: Vector Illustration

mighty yellow

Objective
To create a limited edition cover for one of Passion Planner’s dated 2020 planners. The limited edition Passion Planners are made in partnership with a non-profit organization, where they donate a portion of the proceeds to the NPO. One of the NPOs that Passion Planner partnered with is Pencils of Promise.


Solution
After looking through past covers, I knew I wanted to stay in line with designs Passion Planner had previously done. My initial sketches were a mixture of my personal style and desk/pencils which later transitioned into a blend of both, leaning towards a more abstract look.

I wanted to visually translate how a pencil allows us to flourish; how something so simple in our everyday life gives us endless potential to grow.


mighty yellow, passion planner, 2020