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PLUSH CRUSH

 

Creative Director: Jen Marcum

Category: Vector Illustration, Branding

plush crush + tcg

Objective
Plush Crush is a collectible series of characters packaged in a puzzle ball that you throw and crush to open. Designers on the creative team at Scentco, Inc vectored a variety of character concepts for future production. The character concepts range from food, animals, mythical creatures, and my favorite—all things spooky.

In addition to that, we were tasked to create a game to supplement Plush Crush. We settled on a trading card game and Plush Crush TCG was born.

Solution
Plush Crush + Plush Crush TCG is a group effort between the creative team at Scentco, Inc. To maintain a consistent look for Plush Crush character concepts and trading cards, we each followed a character template. We were all responsible for creating over 15+ trading cards (using the best puns we could think of, or in my case, whatever Random Attack Generator spat out) that incorporated Plush Crush characters. In addition to creating different characters and trading cards as a team, I was responsible for creating elemental icons for the characters to be grouped in.


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Character Design

To maintain consistency, the creative team used the character bases shown above. Below, you can find some of my favorite character concepts for Plush Crush.

 

throw, crush, collect

Below are two of my character concepts brought to life, zombie and pixie !

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Plush Crush TCG

Characters had to be refined into a set style to maintain uniformity across all trading cards (a bolder outline, consistent line weight, as well as overall edits to the character itself)

 

Elemental Icons

Created as a way to group the various character types in Plush Crush TCG

 
 
 

trading cards

These are some of the cards I developed for Plush Crush TCG

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